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Understanding Consumer Intent: Brands want to understand the intents that convey customers to their digital platforms in these moments - whether it’s searching for information, making a purchase order determination, or searching for entertainment. Optimizing for Mobile: Given that most micro-moments happen on mobile gadgets, having a mobile-optimized platform is crucial. This contains fast loading instances, straightforward navigation, and a seamless person experience. 7. Video is content material too! You thought content material was all text, didn’t you? Content comes in many alternative varieties together with video. And in today’s digital world, video is so popular that 87% of online entrepreneurs use it of their strategies. Video can grab your customer’s consideration and hold it throughout if you execute it properly. So how can you make your video content material stand out?

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